Case Study on Recruitment

A case study on recruitment can serve as a useful source of applicable informations for those entrepreneurs, who are concerned about the efficiency of their recruitment methods and consequent employee satisfaction. The following paper presents an example of recruitment case study and includes background information, problem statement, implementation of a new solution and the outcome. Luminal is one of the leading cosmetic retail brands on the global market, and it has been maintaining this position for over half a century. It offers a wide selection of male and female beauty products, including personal hygiene products, bath goodies and decorative cosmetics. Luminal has collaborated with the world’s leading singers and actresses, such as Jessica Locrez and Penelopa Cues, involving them in Luminal’s advertisement campaigns. For a while, the company has been using traditional methods of targeting employees. However, with the advance of media technologies in general and the Internet in particular, sticking to the old-fashioned routine of announcing vacancies and stocking on CV’s left them at risk of staying behind their competitors in talent hunting. Although this might not sound like a considerable risk, one should not underestimate its long-term effects: failing to target and hire the best professionals on the market in the swiftest way possible will diminish the whole team’s professional level in the end. Luminel pursued talent hunting through social media. Currently, they have several Facebook pages. Apart from their official Facebook page, they have Luminel Friends page for their small-stock clients and Join Luminel! Page. Join Luminel! gives regular updates on the openings and enables HR managers to look through Facebook profiles of the applicants and contact those potential candidates, who have not applied, but whose experience listed on their Facebook pages fit the criteria for Luminel openings. Also, Luminel offered small gifts and bonuses for those users, who shared their updates and advertisements on their personal Facebook pages. This way the company managed to reach out to the global audience working in different professional areas. Recruitment procedures had to undergo significant changes. Implementation of social media meant that, instead of pursuing a â€Å"reactive† model, the company had to switch to a â€Å"proactive† model. Instead of merely processing the incoming applications for any position, Luminel’s recruiters choose to plan ahead an act ahead. They use Facebook to target the candidates and send them invitations to apply for the position without waiting for the news about the opening to reach them first. A timely reorganization of recruitment process resulted in a smooth transition from one model to another without any losses in income and team professionalism. For now, Luminel remains of the leaders on the cosmetic retail market. Their biggest competitive advantage lies in budget make-up sector due to their unique ability to balance the price and quality of their products. It would be reasonable to claim that this kind of success would be impossible without the involvement of a huge team of young and ambitious professionals. Considering the success of Facebook Join Luminel! project, the company plans on expanding to the rest of the famous social platforms, such as Instagram, Twitter and MySpace. References Ibrahim, S. Sidani, S. (2013). Strategies to Recruit Minority persons: A Systematic Review. Journal Of Immigrant And Minority Health, 16(5), 882-888. http://dx.doi.org/10.1007/s10903-013-9783-y Ã… opaciuk, A. Ã… oboda, M. (2013). Global Beauty Industry Trends in the 21st Century. In Management, Knowledge and Learning International Conference. Zadar, Croatia. Retrieved from http://www.toknowpress.net/ISBN/978-961-6914-02-4/papers/ML13-365.pdf Madia, S. (2011). Best practices for using social media as a recruitment strategy. Strategic HR Review, 10(6), 19-24. http://dx.doi.org/10.1108/14754391111172788 Shen, B. Bissell, K. (2013). Social Media, Social Me: A Content Analysis of Beauty Companies’ Use of Facebook in Marketing and Branding. Journal Of Promotion Management, 19(5), 629-651. http://dx.doi.org/10.1080/10496491.2013.829160 Xu, S. (2014). Thoughts about Further Standardizing and Developing Model of Labor Dispatch Market. In International Conference on Global Economy, Commerce and Service Science. Shenyang, China: Shenyang Aerospace University Press.

Distinctive Voices Essay Plan - 1398 Words

Question: Interesting views on society are conveyed through distinctive voices. Question: Interesting views on society are conveyed through distinctive voices. People in society can have interesting views on issues around the world, these views on society are best conveyed through distinctive voices as it evokes feelings from the listener and allows them to relate to the situation through their own personal experiences. People in society can have interesting views on issues around the world, these views on society are best conveyed through distinctive voices as it evokes feelings from the listener and allows them to relate to the situation through their own personal experiences. Conclusion: Conclusion: Ideas linked: Ideas linked:†¦show more content†¦Rudd uses this to act as the voice of the nation and speak for us all. â€Å"we† â€Å"our† * Rhetorical Questions: Used to involve the audience, force them to recognize her views on society. Resulting in the audience developing a sense of empathy for her and allowing themselves to identify through their own experiences. â€Å"Did you have to worry about these things when you were my age?† * Innocent Child Voice: Ethos is appealed through this ‘innocent child voice’ which is uncorrupted and honest. Creates a sense of innocence and truth which is desperate to be heard. Develops a sympathetic appeal and demands the audience’s attention. â€Å"I’m only a child† * Rhetorical Questions: Used to involve the audience, force them to recognize her views on society. Resulting in the audience developing a sense of empathy for her and allowing themselves to identify through their own experiences. à ¢â‚¬Å"Did you have to worry about these things when you were my age?† * Innocent Child Voice: Ethos is appealed through this ‘innocent child voice’ which is uncorrupted and honest. Creates a sense of innocence and truth which is desperate to be heard. Develops a sympathetic appeal and demands the audience’s attention. â€Å"I’m only a child† * Metaphors: King uses numerous metaphors to provide a powerful link between the realities of the hardships faced by blackShow MoreRelatedIn The United States, Voters Have The Choice Between Republican1494 Words   |  6 Pagesto the beginning of the republic. Post-Revolution America brought about much debate over how the government should be ran, how big it should be, and how officials would be elected. Through this political turmoil, many agree that two men had strong voices in how the government should be shaped, Founding Fathers Alexander Hamilton and Thomas Jefferson, and they, combined with the over all eventual setup of the government, are what led to the formation and sustaining of the two-party system that is presentRead MoreFrancis Bacon : An Essay3660 Words   |  15 Pagesword essay means the action or process of trying to test. 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First African-American in Baseball †“Jackie Robinson” Free Essays

Jackie Robinson, the first African-American in Baseball, changed the face of sports for ever. Not only was he an outstanding athlete, but with the help of Branch Ricky, they worked for reforms in the sports community. There was work required, though, since many sacrifices were made. We will write a custom essay sample on First African-American in Baseball – â€Å"Jackie Robinson† or any similar topic only for you Order Now The face of not only segregation, but the face of sports was on his shoulders. Through his unique form of, Jackie Robinson was one of the greatest driving forces behind equality and helps to equalize many things most people Jack Roosevelt Robinson was born in January 31, 1919 in the town of Cairo, Georgia. Jackie, as most people called him, was stared in many sports through both High School and College. He stared in Baseball, Football, Track, and Basketball. He had many accomplishments, but one that stands out in his college years was when alongside Kenny Washington almost took UCLA to the Rose Bowl (â€Å"Jackie Robinson† 1). When Jackie’s athletic eligibility ended he left UCLA and got a job with the National Youth Administration. While there he played football with the Honolulu Bears. When World War 2 broke out, the Army’s Officers Candidate School accepted Jackie and ecame a second lieutenant. While stationed at Fort Riley in Kansas, Jackie was not allowed to play Baseball or Football (â€Å"Jackie Robinson† 1). Jackie, however, tried to play both Baseball and Football while stationed. When the Football team formed he was ordered to go home on leave. Then he was told to try out for the nonwhite baseball team, which he later discovered didn’t exist. He was then sent Fort Hood. After a good deal of time, Jackie was court-martialed for breaking Jim Crow status. Although it he was found innocent, he was discharged on medical grounds, nd was given an honorable discharge (â€Å"Robinson, Jackie† 1). In 1945 Robinson signed a contract with the Kanas City Monarchs of the NAL (Negro American League) for four-hundred and fifty dollars a month (â€Å"Jackie Robinson† 1). Attention was brought to Jackie because of his great play. Branch Ricky, Brooklyn’s General Manager, picked him as the most likely to overcome racism in sports In April 1945, ironically Jackie heard from the Boston Red Sox, who were the last to integrate the two leagues. On August 27, 1945 Robinson was brought to the Dodgers Office at 215 Montague Street. Jackie thought he was there for the Brown Dodgers, but on the contrary he was there to sign with the Montreal Royals. Ricky was really sure of Jackie but he wanted to see how he would put up with the pressure and abuse (â€Å"Jackie Robinson† 1). To test him, Ricky put him through several situations. One involved a white player hurling offensive racial slurs at Jackie and then punched him in the face. â€Å"Rickey took a mock swing at Robinson, and hollered, ‘What do you do know, Jackie? What do you do now? ‘ Robinson replied, ‘I get it, Mr. Rickey. I’ve got another cheek. I turn the other cheek'† (â€Å"Jackie Robinson† 1). That was all Rickey needed to hear and on October 23 he announced that Robinson had a contract with the Montreal Royals Jackie first appeared on April 18, 1946, for the first time in organized baseball. The house was packed and Jackie went four-for-five with one homer, four RBIs, four runs, and two stolen bases. As something of a trademark, Jackie danced away from the plate allowing Jersey City to commit two balks (â€Å"Jackie Robinson† 2). Rickey feared that resistance was soon to follow and it did. At Syracuse he was aunted, two Baltimore players protested, and Robinson’s two black teammates that year washed out. He was a nervous wreak by the end of the season, but still he came out to be the International League’s batting champion at . 349 (â€Å"Jackie Robinson† 2) Rickey decided that it was now time for Jackie to hit the major leagues, but he being very cautious. For Dodgers spring training in 1947, Rickey sent Jackie to Havana, but still keeping him on the Montreal roster. Rickey was being a cautious as he Could, trying to anticipate any countermove made against him. One move he may of issed was a number of players, including Dixie Walker, signed a petition against playing with ‘a black man’. One night Leo Durocher told them to take the petition and stuff it, after waking them up from sleeping. Rickey told them the same the next day Rickey had already thought this out, and he wanted Jackie’s teammates not only to accept him but to want him. he scheduled seven exhibition games in order to show of what Jackie could do. He received an . 625 batting average, and that seem to turn some eyes in his direction. Rickey, although, didn’t announce Jackie was on that seasons line p until three days before the first game. The news of this you would think would be headline, but it was overshadowed by the suspension of Durocher (â€Å"Jackie Robinson† 2). He played his first game at the age of 28. For several games he went hitless and he continued to struggle for most of the season. The behavior of other teams did not help though. Death threats were given in Cincinnati against both him and Reese, a long time friend and supporter. Problems continued and even the Cardinals almost went on strike until St. Louis management and National League President Ford Frick stopped it. â€Å"‘I do ot care if the league strikes,’ Frick said, ‘those who do will encounter quick retribution. All will be suspended, and I don’t care if it wreaks the National League for five years. This is the United States of America and one citizen has as much right to play as another. The National League will go down the line with Robinson, whatever the consequences'† Jackie had to stifle a lot because the verbal abuse, and the immense pressure continued, but through it all Rickey’s experiment had worked. â€Å".. itcher Don Newcombe, ‘That’s the one thing I didn’t like about Jackie he always wanted to be right, and you an’t be right all the time. You have to be wrong sometimes'† (â€Å"Jackie Robinson† 2). After a year or two of confusion Jackie was traded to the Giant for Dick Littlefield and thirty-thousand dollars. The Giants offered him sixty thousand to stay on, but the Dodgers accused him of saying something about retiring just to get a better and bigger contract. To prove him wrong Jackie retired and started busying himself with Financial games and such (â€Å"Jackie Robinson† 3). Once out of Baseball he got a position with a coffee company and then as board hairman of Freedom national Bank. Robinson grew ill with diabetes and died from a heart attack in his home in Stanford, Connecticut on October 24, 1972. The Dodgers retired his number 42, and he was elected into the hall of fame in 1962, the first year he was eligible. The National League Rookie of the year was renamed in his honor in 1986 Though most people now take segregation for granted, there where many people who helped change it. Jackie Robinson with the help of Branch Rickey worked to reform the major leagues of not only one sport but all of them. How to cite First African-American in Baseball – â€Å"Jackie Robinson†, Essay examples